cover BOOK_side This is the story of Chou Sing Chu,  the founder of Popular Book Company (POPULAR). This is also the story of POPULAR and the book trade of Singapore.

Though POPULAR is a household name in Singapore and Malaysia, not many know its full story, as well as the life and achievements of its founder, Chou Sing Chu (1905-1986). This book aims to tell Chou Sing Chu’s story, one that juxtaposes his six-decade-plus career against the century-old history of Singapore book industry. Though our narrative is hampered by a lack of information as Chou Sing Chu was well-known for keeping a low profile in public, we seek to document his contributions to the developments of the region’s book trade and outline the close relationship between Chou Sing Chu and the Singapore book industry.

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Print 新马诗人、作家、编辑、翻译家、马来语专家——鲁白野(1923-1961)文学书写时,他署名威北华;文化书写时,他以鲁白野为名。他本名李学敏,1923年出生于马来亚霹雳州怡保,1961年逝于新加坡,仅得年38岁。他的英年早逝令人扼腕。多年来,他的才华淹没在历史长河中,是一位天才诗人、作家、翻译家、马来语专家、编辑。

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Series 5_website_thumbnail I Love Reading Collections returns with new illustrated stories written and illustrated for the Singapore primary students!.

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malayan sketches_tran_bg_s 新马诗人、作家、编辑、翻译家、马来语专家——鲁白野(1923-1961)的经典文集《马来散记》和《马来散记•续集》于1954年10月由新加坡世界书局出版。

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Sing ChuChildrenBook4group I Love Reading Collections consist of four differently themed storybooks with each book containing four short stories to inspire children through interesting, imaginative and lively elements.

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I Love Reading Collections are sets of Chinese illustrated books and the 1st series was launched in 2015. It has since received tremendous support from parents and teachers and has topped POPULAR Bookstore’s Chinese Books Bestsellers Chart.

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Practising Your Way to an A
The Student’s Guide to Chinese Vocabulary (Upper Primary School)

This is the first guide book published under Sing Chu Education. Written specifically for all upper primary school students in Singapore to help them systematically learn Chinese words of similar appearance or pronunciation.

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5. webimage_2book Passage of Time: Singapore Bookstore Stories 1881 – 2016 records the stories of 50 bookstores, detailing the history of the bookstore industry in Singapore across a span of 135 years. This is not just a book about Singapore’s bookstore industry; it is a book dedicated to all booklovers.

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all books together_small Continuing our success with Sing Chu Children’s Collection Series 1 in 2015, we are proud to introduce Sing Chu Children’s Collection Series 2. Specially designed for the primary students in Singapore, the collection consists of four different themed story books, each book containing four short stories, and its content has been appraised by the educational specialists in the Singapore Centre for Chinese Language (SCCL).

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Print As part of the Chinese picture book series, Sing Chu Children’s Collection is specially designed for the lower primary pupils in Singapore, and its content has been appraised by the educational specialists in the Singapore Centre for Chinese Language (SCCL).
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_0000_Levels 1 copy 2 World Children—Forever Young is a tribute to the pioneer Chinese children’s periodical World Children. This vibrant book brings readers through a journey 65 years back in time to where World Children was a treasured companion of many young readers
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_0001_Levels 2 Pages That Opened our Minds is an important catalogue of the early Chinese textbooks in Southeast Asia that have shaped the minds of our forefathers.
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