Since June 2021, the EveryBookaStory (EBAS) online platform by Chou Sing Chu Foundation (CSCF) has enabled the public to take part in inspiring reading and bonding through sharing. Based on the number of posts, CSCF donates a matching number of the books to local primary schools in the queue to join the School Library Sponsorship Programme.
With over 500 videos posted with the #EveryBookaStory hashtag on Instagram, attracting a total of around 30,000 views over a period of eight months.
Although the campaign was launched in Singapore, we were surprised and happy to receive support from Malaysia, Canada, Spain, United States, Thailand, Cuba, the United Kingdom, Australia. Their participation reflected that learning Chinese is truly a global trend.
Many well-known figures have taken part too, including singers such as Wong Jing Lun, Jiu Jian, Gina Tan, and The Freshman; celebrities such as Yeo Yann Yann, Sharon Au, Moses Lim, Jesseca Liu, and Edmund Chen; Singapore politician Tin Pei Ling and former politician Lee Bee Wah; notable individuals such as Guan Xue Mei, Teo Ser Lee, and Jing Yun; and many more. EBAS collaborated with SPH Radio 96.3haofm and UFM100.3 to promote this meaningful campaign, with DJs from both stations uploading storytelling videos and encouraged listeners to support EBAS while on the air. CSCF’s I Love Reading series of children’s books also featured in a number of the videos, and was very well received. Some schools that received the sponsorship in previous years came forward to help the schools still on the waiting list too.
Pick up a book right now and join in this donation drive for Chinese children’s books!